Collaboration: 20-page booklet brochure for a girls’ summer camp

Front Cover / 10″ x 7″

To get this project off the ground, Chuck Fultz of Ronningen Design provided me with sketches for each page. I then filled in the layouts, loading text and photos, and making decisions about the finer details. For the cover (shown at left) I created a single color version of the client's established logo.

← Back

For the inside cover, I set up the overlapping foliage graphic and formatted the tagline. For the opposite page I selected photography and designed the layout.

With only a few exceptions, each spread has one full page photo opposing a text description. The scenic photo is a perfect backdrop for a testimonial quote.

Notice the "camp secret" box changes position from spread to spread; I created a separate style for when it's placed on a photo.

For this spread, the small photos are placed over the large photo.

I labeled the centerfold map with numbers that correspond to the legend of facility locations.

Choosing photos is made easier when you have fantastic options.

I matched the back cover to the front, using a solid blue with white wordmark and contact info.

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