Every Picture Tells a Story
Collaboration: 20-page booklet brochure for a girls’ summer camp
Front Cover / 10″ x 7″
To get this project off the ground, Chuck Fultz of Ronningen Design provided me with sketches for each page. I then filled in the layouts, loading text and photos, and making decisions about the finer details. For the cover (shown at left) I created a single color version of the client's established logo.
For the inside cover, I set up the overlapping foliage graphic and formatted the tagline. For the opposite page I selected photography and designed the layout.
With only a few exceptions, each spread has one full page photo opposing a text description. The scenic photo is a perfect backdrop for a testimonial quote.
Notice the "camp secret" box changes position from spread to spread; I created a separate style for when it's placed on a photo.
For this spread, the small photos are placed over the large photo.
I labeled the centerfold map with numbers that correspond to the legend of facility locations.
Choosing photos is made easier when you have fantastic options.
I matched the back cover to the front, using a solid blue with white wordmark and contact info.